Case Study 4

Premsons Bazaar

Promotion of the Retail Shop at Breach Candy - Mumbai

Media Challenge

Innovative Cost-Effective Media Buying

The Media Innovation

Top right hand pointer in The Bombay Times was first opened up for Premsons. We developed the idea & approached the publication for the same.

Results

Clients received tremendous top of mind reminder with continuous presence on wk-ends. It was almost called the Premsons corner. Other clients asked for the same position on wk-ends but we had booked the slot for the clients annually for more than 5 years.